 | | MARK 492 | Cross-Cultural Communications and Management | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
Prerequisite: MARK 462 or IBUS 462. This course deals with the multicultural dimensions of international business operations. The objective is to develop Canadian managerial skills for effective performance in an international setting. Topics to be covered include international negotiations, management of multicultural personnel, cross-cultural consumer behaviour profile, cross-cultural communication, and other cultural aspects of marketing strategy.
NOTE: Students who have received credit for IBUS 492 may not take this course for credit.
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