 | | MARK 465 | International Marketing Management | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
Prerequisite: COMM 224; MARK 462 or IBUS 462. This course studies the management approach to international marketing, with emphasis on key variables that are controllable by the international marketing manager. Attention is focused on market measurement, product policy, channels, pricing, and promotion, with special emphasis on the development and control of multinational marketing strategies and programs. Students will execute a project directed to a selected part of the world.
NOTE: Students who have received credit for IBUS 465 may not take this course for credit.
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