 | | MARK 460 | Integrated Marketing Communications Practicum | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
This practicum course builds on and supplements the concepts that were covered in MARK 453. It focuses on the application and integration of all the tools of marketing communications such as advertising, sales promotion, public relations and publicity, personal selling, direct marketing, and Internet marketing. The course also takes into account all contact points and stakeholder groups, including consumers, employees and suppliers, governments, distribution channel members, local communities, opinion leaders and the media. An integral component of the course is the development of a complete integrated marketing communications plan for presentation to a "real life" client using concepts that are discussed in class.
Prerequisite: MARK 452, 453.
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