 | | MARK 454 | Personal Selling | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
Prerequisite: COMM 224 or MARK 201. This course has a dual focus: the cultivation of personal selling skills, and the theoretical and applied aspects of managing the personal selling function. Cases, readings, simulations, and presentations are deployed to achieve the course goals.
NOTE A/See ยง200.2 http://www.concordia.ca/academics/undergraduate/calendar/current/sec200/200-2.html
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