 | | MARK 452 | e-Marketing | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
This course offers an introduction to e-marketing strategies and tools that are required for effective marketing via electronic media. In particular, this course focuses on conceptualization regarding new media and practical tools, both of which will contribute to students’ ability to analyze new marketing opportunities arising from new electronic media and to develop an appropriate course of action to leverage their strengths. Topics include online advertising, e-commerce, mobile marketing, social media, search engine optimization, web analytics, and eCRM.
Prerequisite: COMM 223 or 224 or MARK 201
Students who have received credit for this topic under a MARK 491 number may not take this course for credit.
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