 | | MARK 405 | Consumer Behaviour | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
Prerequisite: COMM 224 or MARK 201. This course analyses the motivations, roles, and behaviour of the consumers, how they are affected by economic, social, and cultural influences, and how the marketer may model this behaviour for decision-making purposes.
NOTE A/See ยง200.2
NOTE: Although not required, it is strongly recommended that MARK 402 be taken prior to or concurrently with this course.
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