 | | MARK 201 | Introduction to Marketing | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
This course introduces Non-Business students to the managerial concepts and practices of marketing. The process of developing a marketing strategy is examined along with the factors and interrelationships related thereto. Readings and cases are used to help students apply these concepts in a variety of business settings.
This course is available to Non-Business program students only. Any such student intending to register in the Marketing Elective Group for Non-Business Students or intending to take specific upper-level Marketing courses must take this course as a prerequisite.
Students who have received credit for MARK 213 or 350 may not take this course for credit.
|
|
|