 | | COMM 224 | Marketing Management | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
Prerequisite: COMM 210, COMM 212 previously or concurrently. This course is an introduction to the managerial concepts and practices of marketing from the perspective of an organization and its products and services. The process of developing a marketing strategy and all of the components thereof is examined along with their interrelationships. Readings and cases are used to help students apply these concepts to realistic marketing problems in a host of business settings, including small business and international environments.
NOTE: Students who have received credit for MARK 201 may not take this course for credit.
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