 | | COMM 223 | Marketing Management I | Credits: | 3.0 | Department: | Marketing | Program: | Undergraduate |
Prerequisite: COMM 205, 210 previously or concurrently. This survey course introduces students to the key concepts in marketing. Topics covered include marketing strategy, buyer behaviour, and the impact of technology on the discipline. The course also explores the important role that marketing plays in advancing society.
Prerequisite: COMM 205, 210 previously or concurrently.
Students who have received credit for COMM 224 or MARK 201 may not take this course for credit.
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